Project Info

"Fantastic Four"
Theatrical HD and TV
Berlin Cameron / Red Cell

In the first-ever NASCAR-themed Anime ad, Coca-Cola Racing Family members Tony Stewart, Kyle Petty, Bobby Labonte and Kevin Harvick are seen as animated superheroes engaging in adventurous activities such as scuba diving with sea monsters and flying fighter planes before they return to the track for a Coke and a bit of racing.

Breaking during the broadcast of the Daytona 500 on February 20 - a growing showcase for new advertising - the 60-second ad, entitled "Fantastic Four," is the only animated spot in the new Coca-Cola "Make It Real" campaign. It will also run in more than 10,000 movie theaters across the country and a 30-second version of the spot will be featured on NASCAR broadcasts throughout the season. The spot concludes with one word - 'Adrenaline' - followed by the campaign tagline, 'Make It Real.' The word 'adrenaline' underscores the drivers' energetic attitude both on and off the track. Created by Berlin Cameron / Red Cell, the new 'Make it Real' campaign also includes print and outdoor executions. Additional ads are planned for later in 2005. (Coca-Cola PR)(2-15-2005)

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Related Info

Fox Sports Article: http://msn.foxsports.com/nascar/story/3408646

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